Barter in the Pandemic

How can a Barter System help my company attract new customers in a slow economy?

In a slow economy, a barter system can help small businesses find new customers and move inventory. In a world of electronic transfers, credit cards, cost-on-deliveries and checks — old-fashioned bartering has a unique power to attract new customers and sell excess inventory.

In economic downturns, business owners have less cash to spend—making a barter system for trading goods and services especially appealing. Barter Trade Dollars can be used for an endless number of goods and services, including advertising, accounting, office supplies and equipment, renovations, printing, employee and corporate gifts, gift certificates and more.

Plus, purchasing power created through “barter systems” create value in the barter network and is one of the reasons bartering actually thrives when the economy is struggling. For example, if companies sell any products or services that have a 50% profit margin, they acquire each of their trade dollars for a cash outlay of just 50 cents. Then, when they make a purchase using trade dollars, they “effectively” only pay half price for everything they buy. Bartering may sound like a different way of doing business, but business owners are embracing it as a valuable addition to their business models.

Barter systems can help small businesses attract new customers

Many small businesses in a slow economy do not have enough new business and need more new customers. A barter exchange provides member businesses with a cashless alternative that brings new customers, reduces bad debts, turns surplus inventory into profits and reduces cash expenditures for common business and personal expenses. Business owners can use the barter system to pay for a wide variety of common expenses such as business trips, vacations, restaurants, auto repair, dental visits, carpet cleaning and printing materials. The businesses also benefit from getting new customers from the other barter exchange members that are redeeming trade dollars.

The Barter Company is the largest Barter System in the Metro Atlanta Area

The Barter Company (TBC) is a recognized leader in the barter industry and is the largest, fastest growing barter exchange in the Southeast with offices in Georgia and Florida. The Barter Company provides local businesses with an alternative currency network by using barter dollars instead of cash to handle your transactions. Barter Systems help business get new customers and save cash while acting as a third-party records keeper, providing their member/clients with monthly statements that reflect all barter purchases, sales and current barter dollar balance. With company headquarters in Kennesaw, The Barter Company serves roughly 2,700 local businesses throughout the Metro Atlanta Area.

What makes a barter system work effectively is the sheer size of the membership of barter exchanges throughout the US. It is estimated that roughly 470,000 businesses are active members of a barter exchange generating an estimated $12 billion in annual sales. Small business owners can take advantage of barter networks to do more with less in difficult economic times.

More and more local businesses are turning to bartering their services as a way to keep their costs low and bring in new customers. Barter Exchanges have been around for a long time in the business world, and here in the metro Atlanta area, The Barter Company has been assisting local companies with business networking since 1996.

To learn more, give us a call today: Phone: (770) 591-4343

The Barter Company is locally owned and proudly serving local businesses the entire Metro Atlanta Area including the following communities:

Atlanta GA | Acworth GA | Alpharetta GA | Roswell GA | Marietta GA | Kennesaw GA

Norcross GA | Sandy Springs GA | Stone Mountain GA | Duluth GA | Johns Creek GA

Peachtree City GA | Dunwoody GA | Cumming GA | Buckhead GA | Vinings GA

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